#milanfashionweek

According to the show notes shared by the brand, Venturini Fendi touched upon the nostalgia-tinged memories and fantasies of her late grandparents, the founders of the house, and what Fendi means today.
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A Glamorous, Retro Nod to Nonna –
In the show notes shared by the brand, Venturini Fendi told the press that she “didn’t want to spend too much time dwelling on the physical archives,” and instead focused on capturing the raw emotions and feelings that came with growing up with the brand. Fendi 100, she says, is more about her personal memories and how they’ve transformed the brand over time. It’s no surprise then that the opulent, plush life of Venturini Fendi’s nonna Adele Casagrande played a massive role in inspiring the F/W 25 collection. The Fendi woman almost gets sexier as she ages. She swipes red lipstick across her cheeks before she leaves the house to run errands covered in a fur coat or lace-trimmed cardigan. Motifs from the ’60s and ’70s were felt throughout the collection, from oversize sunglasses to whimsical lettuce-trimmed skirts.




The Co-ed Collection Is a Fendi First for the Family –
Following Kim Jones’s departure from Fendi womenswear and haute couture in 2024, Silvia Venturini Fendi stepped up to the plate to take on responsibilities for both menswear and womenswear for the centennial show. Venturini Fendi primarily focused on accessories, menswear, and children’s clothing while Jones was at the brand. This collection marks the first that Venturini Fendi designed as co-ed, totaling 87 looks. It’s Fendi by women, for women. Prior to Jones, Karl Lagerfeld was the womenswear co-creative director alongside Venturini Fendi.


Fendi Fur Forever –
A Fendi show would be incomplete without mentioning the iconic Fendi furs. While some maisons have phased out of using the material completely, Fendi strives for excellence in its production, calling out its ethical sourcing. Whether or not you choose to wear fur (whether second-hand or faux), you can’t deny the influence Fendi has had over the style over the last 100 years.




The Gesture of It All –
Not only do the clothes feel reminiscent of a more glamorous time, but the models added to the fantasy as well with subtle gestures that signaled a cool, nonchalant attitude about stepping onto the runway dripping in gemstones or their finest wool frocks. Models used their hands to keep their fur coats closed, as if they were rushing out the door and threw it on last-minute. Bags were held lazily, slung in the crook of an arm or dangling slightly by a model’s wrist. For the garments that felt a bit more inspired by childlike wonder and innocence (perhaps a nod to Venturini Fendi growing up among some of Italy’s finest), models held crochet rag dolls down the runway. It’s not just clothing on a runway, this season, Fendi is selling you a lifestyle.




And that’s the end:)