If you have been following me on social media, you know my sick obsession with ZARA:) and given that you are taking time to read this, perhaps you do too. At the start of each season, our ZARA discussions really ramp up in the office as the new arrivals start coming in hot. I scroll through a lot of retail sites on a daily basis as it’s a part of my job to do market research and believe it or not I find it super exciting to study the trends, finding new releases at go-to brands and uncovering the special gems that could become wardrobe staples. I am a frequent shopper considering I am the industry insider and the styling/look book that I create for my business clients; it takes lot of investment when it comes to putting looks together. So, I always look for an affordable retailer to create daily looks (so that it doesn’t break the bank) and invest in luxury key pieces only, which I know are the long riders of the fashion game.
