Uber-rich Color Trend AKA Coco’s Closest Cousin-

If you’ve spent any time scrolling through social media recently, it’s hard to deny that there are some shades that everyone’s into at the moment. Burgundy? It’s blown up. Dove gray? It’s the new neutral. Olive green? It’s basically the embodiment of fall. While I’d consider myself a fan of each of these colors, I’ll confess that I’ve reached the point where they’ve begun to feel oversaturated to me. Maybe it’s a hazard of the occupation. While I understand these shades are still great investments for the season, the idea of showing up in the same color as everyone else sends shivers down my spine.

The plum color trend is a particularly moody version of purple that has largely been pushed to the side until now. Across recent collections, we saw this shade surface as decadent variations of eggplant, violet, mulberry, and even dark fig. It’s worth noting that specific lighting can make this dark purple seem similar to the colors we’ve seen dominate the runway, but it’s distinctly different. Far less vibrant than merlot but still not as dark as Chocolate Brown/Cocoa. Unlike lilac and lavender, this shade of purple is compelling to adopt right now because it’s closely related to other winter shades, we’ve all come to love while still being cool enough for those of us who want to wear a color that hasn’t been spotted everywhere.

Consider this your sign: You can still look sophisticated without wearing the same shades as everyone else. Ahead, you’ll find examples from runways and how to style the plum color trend based on its presence in the fall/winter 2024 and spring/summer 2025 runway collections. Have linked pieces which you can buy directly by clicking on “BUY” or on the picture.

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Happy Reading!!

(Pictures used in this post are for the reference only, all copyrights belong to the respective owners of the images. Image sources include but not limited to – google, IG, respective fashion magazines, fashion designers, fashion models and fashion brands)

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Runway 16Arlington –

Style just like the runways –

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Tibi S/S 25 –

Style like runway –

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Zimmermann F/W 24 –

Style like runway –

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OpéraSport F/W 24 –

Style like runway –

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Erdem F/W 24 –

Style like runway –

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Aaron Esh F/W 24 –

Style like runway –

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Remain F/W 24 –

Style like runway –

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Burberry F/W 24 –

Style like runway –

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Tory Burch F/W 24 –

Style like runway –

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And that’s the end:)